Marina Silva

by Mauricio Savarese

That can surely be different in government if she wins — a scenario that is less and less unlikely. But so far presidential candidate Marina Silva has one important advantage over her competitors: she can make many Brazilians from opposite backgrounds believe that she actually represents their best interests and hopes. That is an asset she shares with hugely popular former President Luiz Inácio Lula da Silva, unlike incumbent Dilma Rousseff and opposition’s Aécio Neves. The former Environment Minister’s victory depends on keeping that fresh air sensation for almost two months, despite having little time on TV. Although experts say she is likely to win, my experience covering politics for 10 years says this won’t be an easy ride.

If you are a liberal, Silva’s civil rights platform could be very forward thinking (if she got rid of some radical religious leaders). If you are a fiscal conservative, your eyes will twinkle with promises of an independent Central Bank and zero tolerance with inflation. If you believe social programs are essential, she is the living proof they are important. A hardcore evangelical faithful herself, she defends the State has to be lay. Some will notice the 56-year-old is a walking contradiction, weak on debating specifics and even a risk since she doesn’t the have willingness to negotiate with politicians in Congress. But as of now the two things that seem to matter to a big chunk of the electorate is to beat the Worker’s Party (PT) after 12 years and to try someone new.

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Lula also charmed capitalists, socialists, rogues, conservatives, Christians, atheists and, in a different way, gathered support across Brazil’s political system so he could reach the Presidency in 2002. The main difference between him and the new Silva, though, is that his strength lies in a culture of empowerment of political parties. It is organic. He created PT as a union leader, a critic of political parties of the military rule (1964-1985), so he would become establishment much later. Although he had a decent shot at winning in 1989, his idea was always to make PT the only big leftist party in Brazil so he could aim higher. It took him four elections, and he could only do so by making conservatives and business leaders shake hands with former Marxists.

Since Lula used a large part of the PSDB liberal agenda, most of it enforced when Fernando Henrique Cardoso was president, Brazil’s opposition has been tepid in the last decade. It was perfect and dull. “You are using government to employ your friends!” “You did that too!” “You are bypassing Congress to give a blank check to the president!” “You did that too!” “Look at all these corruption scandals!” “You did that too!” “You are making dirty political alliances to remain in power!” “You did that too!” Brazilians are less and less interested in politics, but they have to see clear improvements. Since Brazil’s ascension now is less dramatic, President Rousseff is more of a manager than of a politician and the opposition offers little alternative, Marina Silva means change.

She means change for those who liked to see PT in office, but feel there is fatigue in Brasilia. She means change to PT critics who feel the PSDB agenda was stolen. She means change to anti-corruption activists that belonged in the protests, just as much as she does to many of those who screamed “no political parties” in the marches all over Brazil. (Truth be said, Marina Silva doesn’t even have a political party, her Rede Sustentabilidade had to join PSB so she and her colleagues could run this year). Her support grew because political parties are largely disfranchised from the expectations average Brazilians, specially in the wealthy Southeast. Although she shares the chameleon persona with Lula, her growth is not as organic because it is based on a feeling, unlike Lula’s.

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Marina Silva is the product of a moment, not of the construction of a platform. Some will see that as a strength, others will consider it as a flaw. I think of it as a good asset for a candidate, and a terrible notion if kept by a president.

Since Lula and PT’s victory in 2002 anesthetized social movements and smaller political parties, discontent was channeled into the still mysterious June 2013 protests. Those protests died out, but left a feeling that there was something wrong with Brazil, although few people could say what it is. I can’t name anything that hasn’t been named for the last decades. Neither could politicians; there wasn’t any dramatic change in Brasília after the protests. Candidates nationwide vaguely talk about the protesters as if they were trying to grasp who these people were. If protesters could, according to polls, they would elect former Justice Joaquim Barbosa, who headed a heated trial of PT’s old corruption scheme with their allies. He has nothing to do with how politics are made.

In other words, Silva’s support is not organic, which could highly impact her hopes in the final weeks of the campaign trail, when dossiers fly around, governors use their base to bring votes to their favorite presidential hopefuls and TV time is even more essential. She might be seen as the only potentially transformative figure in Brazilian politics. But how could she govern? Doubts will be all over until October 26.

Although that is far from true, the Brazilian media have made this election all hers to lose. Elections are a very difficult business for a newbie, and Marina Silva wasn’t nearly as pressured in 2010. It clearly shows. Less than 24 hours after releasing her manifesto we noticed the first big political mistake of her campaign; she took back a pledge for a bill on gay marriage. Not a key issue to many Brazilians. But she did so because evangelical leaders threatened to criticize her publicly and withdraw their veiled support. That decision alone has allowed her rivals to ask how religion interferes in her policies. How much can she change if she is bound by spiritual values? And, more importantly, how will Brazilians believe her promises are to keep?

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Many of those doubts were all over Lula until 2002. He gave signs, one by one, and waited until Brazilians were convinced he was safe. Silva has read that textbook and that has given her momentum to grow into the lead in the polls. But that was enough for him to get elected. To run the country, Lula went back to basics: he had to use political parties and old fashioned deals. His relationship with the Brazilian people wouldn’t be enough to spare him from impeachment when the mensalão scandal came out. How would Marina Silva deal with such circumstances? If there is one thing that separates her from Lula, it is the fact she repeals political parties. Good will is not enough to deal with them.

It is true that as an environmentalist she had support across the aisle even when affiliated with the PT. But she meant no risk to any establishment then. She tried to boost the Brazilian Green Party in 2010 to call it her own, but had to leave since it was much more conservative than she would like. After getting 20 million votes last presidential elections, finishing third, she embraced the third way platform by insisting she would govern with the best of the two opposing and leading political parties in Brazil, PT and Brazilian Social-Democracy Party (PSDB). She cannot assure that will happen. Her own party, Rede Sustentabilidade, doesn’t even exist and is now embedded in sort of leftist PSB so she could run for office this year.

Despite not saying much about specifics, she been recognized by left-wingers and right-wingers, catholics and evangelicals, poor and wealthy as someone who can be above divides. Her appearances since the tragic death of her ticket partner Eduardo Campos have often been moving. She is clearly a likable figure, which financial markets and social activists have clearly noted. But there is a reason for the polarization of politics in Brazil, one that Marina Silva doesn’t seem to grasp: it exists because those two parties have made a bigger effort in understanding how complex Brazil is. Her being accepted by everyone will surely end once she has to make a choice.

Presidents only thrive by making difficult ones.

By Mauricio Savarese

Living la vida loca of journalism since 2003. Interactive Journalism MA at City University, freelancer and a junkie for football and politics. I worked at Reuters, FourFourTwo Brazil and news website UOL. I covered politics, sports, economy and general news. I have been to two Olympic Games, two presidential elections in Brazil, three elections abroad and a Pope conclave. Looking forward to being in the English written media for the 2014 World Cup, Rio 2016 and all things Brazil and Latin America. Yes, I am bold.